Anyone interested in video on the web – and particularly making money from video on the web – should pay close attention to the partnership between MTV and MySpace, which uses fingerprinting technology to allow the broadcaster to identify video being ‘pirated’ and shared on the web.

So far, so old news. The significance is this: the technology is being discussed not as a way to stop people ‘ripping’ and embedding video material, but to actually encourage them. Why? 

The money. Continue reading →