Other people have tweeted (or retweeted) the Guardian’s URLs 328,288 times over the last 4 months – way more than any other UK newspaper, according to my full analysis here.
The FT and Times have more followers on Twitter than the Telegraph and Mail – but they’re not tweeted about as often. The Telegraph is in second place: 120,731 tweets by other people (ie excluding the Telegraph’s own accounts) have included a link to one if its URLs. The Daily Mail is 3rd with 95,851.
How many times each newspaper has had a URL tweeted by someone else
National newspapers have a total of 1,068,898 followers across their 120 official Twitter accounts – with the Guardian, Times and FT the only three papers in the top 10. That’s according to a massive count of newspaper’s twitter accounts I’ve done (there’s a table of all 120 at that link).
The Guardian’s the clear winner, as its place on the Twitter Suggested User List means that its @GuardianTech account has 831,935 followers – 78% of the total …
@GuardianNews is 2nd with 25,992 followers, @TimesFashion is 3rd with 24,762 and @FinancialTimes 4th with 19,923.
Screenshot of the data
Glorified RSS Out of 120 accounts, just 16 do something other than running as a glorified RSS feed. The other 114 do no retweeting, no replying to other tweets etc (you can see which are which on the full table).
No following. These newspaper accounts don’t do much following. Leaving GuardianTech out of it, there are 236,963 followers, but they follow just 59,797. They’re mostly pumping RSS feeds straight to Twitter, and see no reason to engage with the community.
Rapid drop-off There are only 6 Twitter accounts with more than 10,000 followers. I suspect many of these accounts are invisible to most people as the newspapers aren’t engaging much – no RTing of other people’s tweets means those other people don’t have an obvious way to realise the newspaper accounts exist.
Sun and Mirror are laggards The Sun and Mirror have work to do – they don’t seem to have much talent at this so far and have few accounts with any followers. The Mail only seems to have one account but it is the 20th largest in terms of followers.
The full spreadsheet of data is here (and I’ll keep it up to date with any accounts the papers forgot to mention on their own sites)… It’s based on official Twitter accounts – not individual journalists’. I’ve rounded up some other Twitter statistics if you’re interested.
This table summarises the main ways they are going wrong.
They are all using font sizes that are too small for comfortable reading on copy-heavy pages. Only the Guardian, Independent, Mirror and Telegraph offer obvious controls for resizing text.
But most of the sites use 12 or 13px fonts for body copy. I think this is too small to be the default – 16px is a much more readable size. Only the Guardian comes anywhere near this. Continue reading →
The graph shows how many pages have been submitted to Reddit for each site. It’s based on an analysis of newspapers’ Reddit submissions that also suggests the Telegraph is catching up with the Guardian – they tied for the number of stories submitted over the last week.
and its most-Digged story has more Diggs than any other newspaper site’s top story.
The graph shows how many pages have been submitted for each site that made the Digg ‘front pages’ (ie proved sufficiently popular).
It’s based on an analysis of newspaper site pages submitted to Digg (which also suggests that the reason for the success of the Telegraph and Mail is that their users are more likely to Digg than those of other newspaper sites).
In a guest post for the OJB, The Professional Cartoonists’ Organisation give an overview of how news organisations are treating cartoons online.
Cartoons have long been an essential part of British newspapers, so why do so many of those publications fail to do justice to drawn content on their websites?
The digital display of the web is a visual medium and cartoons and illustrations thrive on it. Yet many newsprint employers have not been quick to develop the advantages that drawn imagery offers as a digital communication tool and as existing sticky content for their sites and products. Continue reading →