The Faster Times have been experimenting with crowdsourcing as with their users they investigate the backgrounds of own brand foods (that is, foods which are sold under the brand of a supermarket, e.g. ‘Tesco cornflakes’). I spoke to Nathan Hegedus who is overseeing the investigation:
It might help if you used a dialect everyone can understand, not just those in whatever corner of the English-speaking world you’re in. In case you aren’t following, nobody but you and your friends knows what “own-brand foods” are.
There goes my audio career then – apologies that I don’t speak the Queen’s English. Nathan uses some other terms for ‘own brand foods’ that are US-specific. Own brand foods are those that are sold under the brand of the supermarket, e.g. ‘Tesco Cornflakes’, ‘Wal-Mart beefburgers’. If you want to tell us your own phrase for that I’ll add them in.
[...] Crowdsourcing an investigation into own-brand foods: interview with The Faster Times’ Nathan Heged… Crowdsourcing an investigation into own-brand foods: interview with The Faster Times' Nathan Hegedus http://bit.ly/cKDtd9 (tags: via:packrati.us) [...]
[...] Crowdsourcing an investigation into own-brand foods: interview … [...]