Whether you need an image for your blog post, a soundtrack to your video or that YouTube clip for your documentary, if you’re dealing with multimedia it’s likely you’ll end up using – or wanting to use – someone else’s work as part of your own.
Here are some basic tips on finding and using multimedia across the web in a way that won’t (hopefully) land you in hot water. Continue reading
Late last year I was asked to put together some presentations giving advice on verifying information, finding people and stories online, ethics, and news values. These were translated by Anas Qtiesh into Arabic as part of CheckDesk, a project to support Middle East citizen journalists created by Meedan at Birmingham City University.
The materials are collected at ArabCitizenMedia.org. I’ve linked to each presentation above.
The following is taken from the law chapter of The Online Journalism Handbook. The book blog and Facebook page contain updates and additions – those specifically on law can be found here.
The Protection From Harrassment Act 1997 is occasionally used to prevent journalists on reporting on particular individuals. Specifically, any conduct which amounts to harassment of someone can be considered to a criminal act, for which the victim can seek an injunction (followed by arrest if broken) or damages.
One example of a blogger’s experience is illustrative of the way the act can be used with regard to online journalism, even if no case reaches court. Continue reading
Neil Smith is an investigative researcher and open source intelligence trainer. In this interview, originally posted on the Help Me Investigate blog, he gives his tips for using online sources to follow people and verify information.
Ian Silvera (@ianjsilvera) gives a step-by-step guide on how to find out who’s behind changes on a Wikipedia page. Cross-posted from the Help Me Investigate blog.
First, click on the ‘view history’ tab at the top right of the Wikipedia entry you are interested in. You should then be directed to a page that lists all the edits that have occurred on that entry. It looks like this: http://en.wikipedia.org/w/index.php?title=Paul_Bradshaw_(journalist)&action=history
Second, to identify if someone has been deleting unhelpful criticisms of an organisation or person on their Wikipedia entry, you could read through each edit, but with large Wikipedia entries this exercise would be too time-consuming. Instead, look for large redactions. Continue reading
In this guest post, Damian Radcliffe highlights some recent developments in the intersection between hyper-local SoLoMo (social, location, mobile). His more detailed slides looking at 20 developments across the sector during the last two months of 2011 are cross-posted at the bottom of this article.
Facebook’s recent purchase of location-based service Gowalla (Slide 19 below,) suggests that the social network still thinks there is a future for this type of “check in” service. Touted as “the next big thing” ever since Foursquare launched at SXSW in 2009, to date Location Based Services (LBS) haven’t quite lived up to the hype.
Certainly there’s plenty of data to suggest that the public don’t quite share the enthusiasm of many Silicon Valley investors. Yet.
Part of their challenge is that not only is awareness of services relatively low – just 30% of respondents in a survey of 37,000 people by Forrester (Slide 27) – but their benefits are also not necessarily clearly understood.
In 2011, a study by youth marketing agency Dubit found about half of UK teenagers are not aware of location-based social networking services such as Foursquare and Facebook Places, with 58% of those who had heard of them saying they “do not see the point” of sharing geographic information.
Safety concerns may not be the primary concern of Dubit’s respondents, but as the “Please Rob Me” website says: “….on one end we’re leaving lights on when we’re going on a holiday, and on the other we’re telling everybody on the internet we’re not home… The danger is publicly telling people where you are. This is because it leaves one place you’re definitely not… home.”
Reinforcing this concern are several stories from both the UK and the US of insurers refusing to pay out after a domestic burglary, where victims have announced via social networks that they were away on holiday – or having a beer downtown.
For LBS to go truly mass market – and Forrester (see Slide 27) found that only 5% of mobile users were monthly LBS users – smartphone growth will be a key part of the puzzle. Recent Ofcom data reported that:
For now at least, most of our location based activity would seem to be based on previous online behaviours. So, search continues to dominate.
Google in a recent blog post described local search ads as “so hot right now” (Slide 22, Sept-Oct 2011 update). The search giant launched hyper-local search ads a year ago, along with a “News Near You” feature in May 2011. (See: April-May 2011 update, Slide 27.)
Meanwhile, BIA/Kelsey forecast that local search advertising revenues in the US will increase from $5.1 billion in 2010 to $8.2 billion in 2015. Their figures suggest by 2015, 30% of search will be local.
The other notable growth area, location based mobile advertising, also offers a different slant on the typical “check in” service which Gowalla et al tend to specialise in. Borrell forerecasts this space will increase 66% in the US during 2012 (Slide 22).
The most high profile example of this service in the UK is O2 More, which triggers advertising or deals when a user passes through certain locations – offering a clear financial incentive for sharing your location.
Perhaps this – along with tailored news and information manifest in services such as News Near You, Postcode Gazette and India’s Taazza – is the way forward.
Jiepang, China’s leading Location-Based Social Mobile App, offered a recent example of how to do this. Late last year they partnered with Starbucks, offering users a virtual Starbucks badge if they “checked-in” at a Starbucks store in the Shanghai, Jiangsu and Zhejiang provinces. When the number of badges issued hit 20,000, all badge holders got a free festive upgrade to a larger cup size. When coupled with the ease of NFC technology deployed to allow users to “check in” then it’s easy to understand the consumer benefit of such a service.
Mine’s a venti gingerbread latte. No cream. Xièxiè.
Terence Eden filmed the above video demonstrating O2′s phone security flaw. He put it on YouTube with the standard copyright licence. And someone at Sky News ignored that when they used it without permission. But what’s interesting about Terence’s blog post about the experience is the legal position that Sky then negotiated from – an experience that journalism students, journalists and hyperlocal bloggers can learn from.
Here is what Sky came back with after negotiations stalled when Eden invoked copyright law in asking for £1500 for using his video (“£300 for the broadcast of the video [based on NUJ rates ...] £400 for them failing to ask permission, another £400 for them infringing my copyright, and then £400 for them violating my moral rights.”):
“After consulting with our Sky lawyers our position is that we believe a £300 settlement is a fair and appropriate sum.
“Our position is:
- The £300 is in respect of what you describes as “infringement of copyright” rather than any “union rate”;
- Contrary to what you claim, we did not act as if you had assigned us all rights. Specifically, we did not claim ownership nor seek to profit from it by licensing to others;
- Criminal liability will not attach in relation to an inadvertent use of footage;
- English law does not recognise violation of moral rights;
- There is no authority that an infringement in these circumstances attracts four times the usual licence fee. To the contrary, the usual measure is what the reasonable cost of licensing would have been.”
This sounds largely believable – particularly as Sky were “very quick” to take the infringing content down. That would be a factor in any subsequent legal case.
Notably, the Daily Mail example he quotes – where the newspaper reportedly paid £2000 for 2 images – included an email exchange where the photographer explicitly refuses the website permission to reproduce his photographs, and a period of time when the images remained online after he had complained.
These are all factors to consider whichever side of the situation you end up in.
PS: Part of Eden’s reason for pursuing Sky over their use of his video was the company’s position in pursuing “a copyright maximalist agenda” which Eden believes is damaging to the creative industries. He points out that:
“The Digital Economy Act doesn’t allow me to sue Sky News for distributing my content for free without my permission. An individual can lose their Internet access for sharing a movie, however there don’t seem to be any sanctions against a large company for sharing my copyrighted work without permission.”
An interesting point.
In the second of three extracts from the 3rd edition of Magazine Editing, published by Routledge, I talk about dealing with the large amount of information that magazine editors receive.
A magazine editor now has little problem finding information on a range of topics. It is likely that you will have subscribed to email newsletters, RSS feeds, Facebook groups and pages, YouTube channels and various other sources of news and information both in your field and on journalistic or management topics.
There tend to be two fears driving journalists’ information consumption: the fear that you will miss out on something because you’re not following the right sources; and the fear that you’ll miss out on something because you’re following too many sources. This leads to two broad approaches: people who follow everything of any interest (‘follow, then filter’); and people who are very strict about the number of sources of information they follow (‘filter, then follow’).
A good analogy to use here is of streams versus ponds. A pond is manageable, but predictable. A stream is different every time you step in it, but you can miss things.
As an editor you are in the business of variety: you need to be exposed to a range of different pieces of information, and cannot afford to be caught out. A good strategy for managing your information feeds then, is to follow a wide variety of sources, but to add filters to ensure you don’t miss all the best stuff.
If you are using an RSS reader one way to do this is to have specific folders for your ‘must-read’ feeds. Andrew Dubber, a music industries academic and author of the New Music Strategies blog, recommends choosing 10 subjects in your area, and choosing five ‘must-read’ feeds for each, for example.
For email newsletters and other email updates you can adopt a similar strategy: must-reads go into your Inbox; others are filtered into subfolders to be read if you have time.
To create a folder in Google Reader, add a new feed (or select an existing one) and under the heading click on Feed Settings… – then scroll to the bottom and click on New Folder… – this will also add the feed to that folder.
If you are following hundreds or thousands of people on Twitter, use Twitter lists to split them into manageable channels: ‘People I know’; ‘journalism’; ‘industry’; and so on. To add someone to a list on Twitter, visit their profile page and click on the list button, which will be around the same area as the ‘Follow’ button.
You can also use websites such as Paper.li to send you a daily email ‘newspaper’ of the most popular links shared by a particular list of friends every day, so you don’t miss out on the most interesting stories.
Social bookmarking tools like Delicious, Digg and Diigo can also be useful in managing web-based resources that you don’t have time to read or think might come in useful later. Bookmarking them essentially ‘files’ each webpage so you can access them quickly when you need them (you do this by giving each page a series of relevant tags, e.g. ‘dieting’, ‘research’, ‘UK’, ‘Jane Jones’).
They also include a raft of other useful features, such as RSS feeds (allowing you to automatically publish selected items to a website, blog, or Twitter or Facebook account), and the ability to see who else has bookmarked the same pages (and what else they have bookmarked, which is likely to be relevant to your interests).
Check the site’s Help or FAQ pages to find out how to use them effectively. Typically this will involve adding a button to your browser’s Links bar (under the web address box) by dragging a link (called ‘Bookmark on Delicious’ or similar) from the relevant page of the site (look for ‘bookmarklets’).
Then, whenever you come across a page you want to bookmark, click on that button. A new window will appear with the name and address of the webpage, and space for you to add comments (a typical tactic is to paste a key quote from the page here), and tags.
Useful things to add as tags include anything that will help you find this later, such as any organisations, locations or people that are mentioned, the author or publisher, and what sort of information is included, such as ‘report’, ‘statistics’, ‘research’, ‘casestudy’ and so on.
If installing a button on your browser is too complicated or impractical many of these services also allow you to bookmark a page by sending the URL to a specific email address. Alternatively, you can just copy the URL and log on to the bookmarking site to bookmark it.
Some bookmarking services double up as blogging sites: Tumblr and Stumbleupon are just two. The process is the same as described above, but these services are more intuitively connected with other services such as Twitter and Facebook, so that bookmarked pages are also automatically published on those services too. With one click your research not only forms a useful archive but also becomes an act of publishing and distribution.
Every so often you might want to have a clear out: try diverting mailings and feeds to a folder for a week without looking at them. After seven days, ask which ones, if any, you have missed. You might benefit from unsubscribing and cutting down some information clutter. In general, it may be useful to have background information, but it all occupies your time. Treat such things as you would anything sent to you on paper. If you need it, and it is likely to be difficult to find again, file it or bookmark it. If not, bin it. After a while, you’ll find it gets easier.
Do you have any other techniques for dealing with information overload?
In the first of three extracts from the 3rd edition of Magazine Editing, published by Routledge, I talk about some basic considerations in drawing up social media policies. If you are aware of any particularly good or bad examples of social media policies in the magazine industry, I’d love to know.
A policy need not be particularly restrictive – the key is that everyone is clear what is acceptable (and in some cases, what is encouraged, or ‘best practice’), as well as what to do in particular situations (such as when they receive abusive or offensive messages).
There are plenty of examples to look at online, including a database of social media policies at socialmediagovernance.com/policies.php – key issues for you as a publication are making all journalists aware of legal risks such as defamation, contempt and copyright (which they might normally otherwise think sub-editors are covering) and professionalism (for example, posting inappropriate images on an account they used for professional purposes).
Also worth considering carefully are the areas of objectivity and impartiality. US publications are a lot more anxious about their journalists being perceived to be anything but completely neutral in all affairs, leading to some policies that would appear draconian to the more opinionated Brits.
Neutrality, however, is different to objectivity (which is rather more complicated but comes down to a process based on facts rather than simply creating an appearance of balance through presenting conflicting beliefs), and well informed opinion is a key feature in most magazines.
You want to allow your writers to play to their strengths and find their natural ‘voice’ on social media platforms (institutional voices do not work well here), while also guarding against ill-considered comments that might be used against the publication.
What other issues should a social media policy cover? And why should a magazine have one?
UPDATE: Readers of this blog can now get a 20% discount off the book by using the code ME1211 when ordering on the Routledge site.
Magazine Editing is one of those books that I’ve used for years in my teaching. Unlike most books in the field, it has a healthy focus on the less glamorous aspects of running magazines, such as managing teams and budgets, editorial strategy, and the significant proportion of the industry – B2B, contract publishing, controlled-circulation, subscription-based – that you don’t see on supermarket shelves.
For the third edition, publishers Routledge approached me to update the book for a multiplatform age. That work is now done – and the new edition is now out.
Although it now has my name on it, the book remains primarily the work of John Morrish, who wrote the first two editions of the book. Editing his work gave me a fresh appreciation of just what a timeless job he has done in identifying the skills needed by magazine editors – as I write in the introduction:
“It is striking how much of the advice in the book is more important than ever. In a period of enormous change it is key to focus on the core skills of magazine editing: clear leadership, effective management, people skills and creative thinking around what exactly it is that your readers are buying into – whether that’s printed on paper, pixels on a screen, or something intangible like a sense of community and belonging.”
So if you can find one of the older editions cheap, you’ll still find it useful.
So what did I add to the new edition of Magazine Editing? It goes without saying that digital magazines (web-only, apps) are now covered. The diversification of revenue models – the increased importance of events, merchandising, data, mobile and apps – is now explored, as well as how online advertising works, and how it differs from traditional advertising. How to use online resources, including web analytics, to better understand your audience and inform your editorial strategy; and how magazine campaigns are changed by the dynamics of the web.
The chapter on leading and managing now includes sections on managing information overload, social bookmarking and social media policies, and there’s a new section on legal guidance on placements and internships. The budgeting sections now include online considerations, and there’s an exploration of the pros and cons of using free or minimal cost third party services against building tools in-house. A passage from the section on ‘Making money online’ is illustrative of the shifts facing the industry:
“Like so much else on the web, it is becoming difficult to see where content ends and commerce begins. The concept of a ‘magazine’ blurs when, online, it can also be a shop, a game, or a tool. It helps to think of how the business model of magazines has traditionally worked: gathering a community of people in the same place (on your pages) where companies can then advertise their products and services. The same principle applies now, but the barriers to selling products and services yourself have been significantly lowered, just as the barriers to publishing content have been significantly lowered for those companies whose advertising used to fund print publishing. Integrity is no less important in this context: users will desert your website if your content is only concerned with selling them your products, just as they will desert if your events are badly organised, your merchandise poor quality, or your service shoddy. Publishers increasingly talk of a ‘brand experience’ of which the content is just one part. In many ways this makes the reader – as they also become a consumer – more powerful, and the advertiser less so. Your insights into what they are talking and reading about may be of increasing interest to those who are searching for new revenue streams.”
The chapter on writing covers considerations in evaluating online sources of information and the debates in online journalism around objectivity versus transparency, and the values of a ‘web-first’ strategy. I also cover online tools for organising diaries and monitoring social media. There’s an exploration of best practice guidelines in writing for the web, and when multimedia is appropriate or preferable.
The chapter on pictures and design now includes advice on dealing with web designers and developers, multiplatform design and branding, sourcing video for the web, copyright and Creative Commons, infographics, and image considerations for online publication. And ‘Managing Production’ covers search engine optimisation, scheduling online production, and online distribution. The penultimate chapter on legal considerations adds data protection, the role of archives in contempt of court, and website terms and conditions.
I end the book with a list of tools that allows the reader to get publishing right now. And aside from the legal developments, the new considerations, roles and stages in the production cycle, this is perhaps the most important change from previous editions: a student reading this book is no longer waiting for their first job in publishing: they should be creating it.
If you have read the book and want to receive updates on developments in the magazine industry, please Like the book’s Facebook page. I’d also welcome any comments on areas you think are well covered – or need to be covered further.
