Tag Archives: Live Blogging

Live Blogs outperform other online news formats by up to 300%

 

Time Spent on Live Blogs

Comparison of time spent on a selection of Live Blogs, articles, and picture galleries at Guardian.co.uk, March to May 2011

In a guest post for OJB, Neil Thurman highlights a new research report that suggests that Live Blogs outperform other online news formats by up to 300% and are seen by readers as more transparent, trusted, and ‘factual’ than conventional online news stories.

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