Express relaunches online, Star to follow

Express website 19 April 07Journalism.co.uk reports on the relaunch of the Express, with the Daily Star to follow, including:

  • “unique content and an archive which allows readers to search past stories and the community areas of the site.
  • “a string of blogs from its Sunday and Daily journalists.
  • “MYExpress facility that enables users to have their own space on the site. This area can be to personalised by filtering some content, such as weather and horoscopes, and uploading pictures. It will also be possible for users to browse through other users’ profiles.”
  • And “a deal had been done with a video supplier and that video and podcasts would be added to the mix in the coming weeks once the initial launch was completed.”

Sounds pretty good for a Desmond-owned publication (not difficult, admittedly), although in reality it’s a website that looks like it was created by someone who was once told what this web 2.0 thing is all about, but wasn’t really listening. Or, in other words, new media through an old media hack’s eyes.

The blogs are basically opinion columns (no links), I can’t find the “community areas”, and of course there’s no video yet. MYExpress is the most impressive – I can imagine Express readers too dazzled by MySpace social networking away with other Disgusteds, although there’s not much to it apart from a blogging service, personalised homepage and ability to search other profiles. Oh, and the online journalists are ghettoised in a separate team.

Anyway, welcome to the 21st century, Express.

3 thoughts on “Express relaunches online, Star to follow

  1. Pingback: UK newspapers seek to create community « reportr.net

  2. Steve Hill

    I agree. The MyExpress bit looks interesting. I think it will appeal to a particular audience – one that feels they are perhaps a little to old or uncool for MySpace or Facebook. Someone like “MyrtleMama”, one of the latest members of the site. She describes herself as “a manic mum taking a break from the school run.”

    But as mentioned in another post, you can ‘create a blog’, but that doesn’t automatically make you a ‘blogger’. It’s the “conversation” element that is lacking from many of the journalist blogs. It’s not a leader column.

    Reply
  3. Tish Shubeck

    Usually I don’t learn article on blogs, but I would like to say that this write-up very pressured me to try and do so! Your writing style has been surprised me. Thank you, quite nice article.

    Reply

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