- “unique content and an archive which allows readers to search past stories and the community areas of the site.
- “a string of blogs from its Sunday and Daily journalists.
- “MYExpress facility that enables users to have their own space on the site. This area can be to personalised by filtering some content, such as weather and horoscopes, and uploading pictures. It will also be possible for users to browse through other users’ profiles.”
- And “a deal had been done with a video supplier and that video and podcasts would be added to the mix in the coming weeks once the initial launch was completed.”
Sounds pretty good for a Desmond-owned publication (not difficult, admittedly), although in reality it’s a website that looks like it was created by someone who was once told what this web 2.0 thing is all about, but wasn’t really listening. Or, in other words, new media through an old media hack’s eyes.
The blogs are basically opinion columns (no links), I can’t find the “community areas”, and of course there’s no video yet. MYExpress is the most impressive – I can imagine Express readers too dazzled by MySpace social networking away with other Disgusteds, although there’s not much to it apart from a blogging service, personalised homepage and ability to search other profiles. Oh, and the online journalists are ghettoised in a separate team.
Anyway, welcome to the 21st century, Express.