Sky News’ serendipitous website relaunch

Sky News has relaunched its website on what may prove the biggest day for online video this year.

It’s no surprise to see the Virginia Tech gunman’s self-filmed video dominating the homepage, which has a strong focus on video generally, as well as adopting what are becoming conventional features in news websites: the ‘most read’ stories list; podcasts; and blogs.

The most interesting feature – and it’s not clear whether this will be repeated for other major stories – is that ‘Campus Shooting’ is actually one of the main navigation options, alongside more conventional categories ‘world news’, ‘UK news’, ‘business’ etc.

Journalism.co.uk has more on the relaunch, including some notable organisational changes:

“”In the past few months alone, a number of senior journalists have joined Sky News Online from Sky News,” a statement read. “Phil Wardman, Sky News’ head of home news, has been seconded for nine months to sky.com/news to head up online intake, and executive producer Julian March and news editor John Gripton are also bringing their experience to Sky News Online.

“Simon Bucks has been appointed associated editor to put Sky News Online at the forefront of audience participation, encouraging online users to collaborate further in areas such as voting, commenting charing views and contributing to stories. He will continue to solidify the integration of Sky News’ TV and online news services.

“BSkyB is currently trialling a user-generated content portal, SkyCast, with the aim of taking videos from viewers of Sky News and other channels for use on air.”

You can see what Sky News’ website looked like in 2005 at the Web Archive.

UPDATE: as of 12.35 the Sky News website is down, presumably from too many visitors during the UK lunchtime surge. If your glass is half empty, perhaps it wasn’t the best day to relaunch; if it’s half full, well, they got the best day to test the site they could have asked for.

1 thought on “Sky News’ serendipitous website relaunch

  1. Pingback: ITV News’s new website – welcome to the news stream | Online Journalism Blog

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