Wonderful post by Tony Hirst in which he sort-of-coins* a lovely neologism in explaining how data can be “laundered”:

“The Deloitte report was used as evidence by Facebook to demonstrate a particular economic benefit made possible by Facebook’s activities. The consultancy firm’s caveats were ignored, (including the fact that the data may in part at least have come from Facebook itself), in reporting this claim.

“So: this is data laundering, right? We have some dodgy evidence, about which we’re biased, so we give it to an “independent” consultant who re-reports it, albeit with caveats, that we can then report, minus the caveats. Lovely, clean evidence. Our lobbyists can then go to a lazy policy researcher and take this scrubbed evidence, referencing it as finding in the Deloitte report, so that it can make its way into a policy briefing.”

So, perhaps we can now say “Follow the data” in the same way that we “Follow the money”?

*Although a search for “money laundering” generates thousands of results on Google, most of them seemingly influenced by serial neologist William Gibson‘s use of the term to refer to using illegally acquired data, I can’t find an example of it being used in the way that Tony means it.