Why don’t newspaper websites embed ads in cartoons?

Image by Matt Buck for http://www.computing.co.uk

Image by Matt Buck for http://www.computing.co.uk

Yesterday I had the pleasure of taking part in the Professional Cartoonists’ Organisation‘s biannual meeting. Like most content creators, cartoonists are struggling to adapt to how the web is changing their livelihoods – while also finding themselves increasingly marginalised by publishers focused on what they see as their core product: news.

As I’ve written previously, I think cartoons are massively overlooked in online news production. They have potential international appeal, are unique and – importantly – unlike text, when people redistribute it you can keep the advertising with it.

So why don’t newspapers embed advertising in cartoons?

They do with video and audio, after all – and video advertising is proving to be particularly successful for many newspapers.

Of course, there are obvious editorial and branding issues. I can’t imagine an advert for high-class perfume next to an over-corpulent caricature of Gordon Brown. But that doesn’t mean there aren’t possibilities.

As one of the cartoonists pointed out, imagine the advertising potential next to golf cartoons.

Now, imagine you positively encourage users to share that cartoon; help them embed it elsewhere, or personalise it.

Isn’t that a market advertisers would want?

Image by Matt Buck for http://www.computing.co.uk

Could moderators collect potential leads from comments?

Guardian community moderator Todd Nash* makes an interesting suggestion on his blog about the difficulties journalists face in wading through comments on their stories:

“there is potential for news stories to come out of user activity on newspaper websites. Yet, as far as I know, it is not a particularly well-utlised area. Time is clearly an issue here. How many journalists have time to scroll through all of their comments to search for something that could well resemble a needle in a haystack? It was commented that, ironically, freelancers may make better use of this resource as their need for that next story is greater than their staff member counterparts.

“The moderation team at guardian.co.uk now has a Twitter feed @GuardianVoices which highlights good individual comments and interesting debate. Could they be used as a tool to collect potential leads? After all, moderators will already be reading the majority of content of the publication they work for. However, it would require a rather different mindset to look out for story leads compared to the more usual role of finding and removing offensive content.”

It’s an idea worth considering – although, as Todd himself concludes:

“Increased interactivity with users builds trust, which in turn produces a higher class of debate and, with it, more opportunities for follow-up articles. Perhaps it is now time for the journalists to take inspiration from their communities as well.”

That aside, could this work? Could moderators work to identify leads?

*Disclosure: he’s also a former student of mine

Use a crowd, gain an expert

Karthika Muthukumaraswamy on how crowdsourcing experiments in journalism need to learn from their commercial counterparts – and how the end results could bring financial rewards for everyone.

The crowd has done a great deal for journalism: it has counted the number of SUVs on the streets of New York City, determined Bill Clinton’s financial impact on Hillary Clinton’s campaign, and offered valuable suggestions to transform an impoverished Ugandan village.

Ever since journalism jumped on the crowdsourcing bandwagon following innovative business models in T-shirt designing and problem solving, it has been baffled by the intensity of crowd response. Consequently, the media’s implementation of it has lacked the selection process that is essential to use crowdsourcing to its fullest potential.

There are only so many T-shirts that Threadless can make and sell; there are only so many solutions to Innocentive’s complex problems; and there are only so many photographs that iStockphoto consumers will purchase. Continue reading

Newspaper sites start to scrap ‘no inbound links’ policies

The Daily Mail and Daily Mirror have joined the Daily Telegraph in scrapping their bans on other websites linking to them without prior written consent.

Ian Douglas, head of digital production at telegraph.co.uk, says they dropped the clause as soon as they read about it on Twitter.

David Black, Group Director of Digital Publishing at Trinity Mirror, says it’s ‘being fixed’ for mirror.co.uk.

And James Bromley, Managing Director at Mail Digital, says ‘We also will be allowing people to actually link to our website shortly’. Continue reading

If you’re still thinking about charging for online news in 2009, you’re dead already (a primer)

This afternoon I will once again be working with a group of editors as we look at business models for online news. To their credit, the micropayments/paywall issue rarely comes up – and then only as a ‘devil’s advocate’ question. But it seems others have been asleep for the past 10 years. To those and the unfortunate souls having to field these questions, I offer you the following primer culled from recent coverage of this pointless debate: Continue reading

Are you a journalist using Yahoo! Pipes?

How widely is Yahoo! Pipes used in newsrooms? Could it be better used? Is there a way us Piping Journos could exchange best practice, ideas, and support?

I’d like to bring journalists using Yahoo! Pipes together, so I’ve created a little Twitter group. Hope you can join, and we can find some ways to help each other out.

If you’re not using Pipes or would still like a primer, here’s one I prepared earlier.

Newspaper sites: do not link to us

How will other newspapers react now The Guardian is giving access to a million articles to developers for free as part of its Open Platform initiative

If their site T&Cs are anything to go by, they have a long way to go to embrace the internet.

It’s fairly standard to forbid people from copying your material. But some papers have gone so far with their site T&Cs that you’re not allowed to link to – or even read – their pages. The quotes below are all from the sites’ T&Cs (and all seem to conflict with the ‘share’ buttons, such as the one enabling the Times to top the StumbleUpon league). Continue reading

Mobile phones as servers – one to watch

One of those rather dry-sounding reports on TechCrunch that some-company-has-raised-some-investment-for-some-technology caught my eye recently, because in par 2 comes this:

“Conveneer is building a mobile platform called Mikz, which will be able to assign a URL to your mobile phone, making the content on your phone accessible on the Web. In essence, it turns each mobile phone into a Web server. Once your phone has a URL like http://joe.mikz.me, other Web applications and services can ingest the data that is locked in your phone, and also your phone can take advantage of common Web APIs. Mikz can pull information off your phone such as your contacts, GPS coordinates, photos, music, ringtones, and other files. It creates a Web interface for your phone.”

Now, it’s one thing to realise that your typical phone now is more powerful than the PCs of a decade ago, but the real power in computers is their networked nature. This technology – if realised – could open up some incredible possibilities. One that immediately occurs is the possibility to make data on phones searchable -mash that up with GPS data and you can imagine saying ‘Find me images or video on mobile phones within 30 miles of today’s major news event’.

There are likely many more possibilities – and I’d welcome your input here on what this would make possible…

Why the kids don’t use Twitter (and other insights on online community)

In case you don’t know of danah boyd – the online communities academic who recently joined Microsoft – you should. She recently made a presentation to her new colleagues which manages to combine a potted history of social media, insights into how adults and youth use them differently, and how society is being shaped by the above. It’s well worth reading in full, but here’s a nugget from the middle act: Continue reading