Ever since journalism jumped on the crowdsourcing bandwagon following innovative business models in T-shirt designing and problem solving, it has been baffled by the intensity of crowd response. Consequently, the media’s implementation of it has lacked the selection process that is essential to use crowdsourcing to its fullest potential.
There are only so many T-shirts that Threadless can make and sell; there are only so many solutions to Innocentive’s complex problems; and there are only so many photographs that iStockphoto consumers will purchase. Continue reading →
The third part of this draft book chapter (read part one here and part two here) looks at how blogs have changed the sourcing practices of journalists – in particular the rise of crowdsourcing – and provided opportunities for increased engagement. I would welcome any corrections, extra information or comments.
While the opportunity that blogs provide for anyone to publish has undoubtedly led to a proliferation of new sources and leads – particularly “Insider” blogs produced by experts and gossips working within particular industries (Henry, 2007) and even ‘YouTube whistleblowers’ (Witte, 2006) – it is the very conversational, interactive and networked nature of blogs which has led journalists to explore completely new ways of newsgathering. Continue reading →