A curious piece of data emerging from a conference at the American Press Institute. It seems that in “nearly all markets, newspaper websites receive 2.5 visits and 10 pageviews for each unique visitor.” Is this a 90-9-1 rule for the newspaper industry?

If you want to make it snappier, multiply by 10, so it becomes: 100 pageviews and 25 visits for every 10 visitors. The 100-25-10 rule.