Yesterday I wrote the first of a two-part series on the 7 angles that are used to tell stories about data. In this second part I finish the list with a look at the three less common angles: those stories focusing on relationships; angles that focus on the data itself — its absence, poor quality, or existence — and exploratory stories that often provide an opportunity to get to the grips with the data itself.

Data angle 5. ‘Explore’: tools, interactivity — and art

Exploratory angles are largely web-native. Its selling point is often characterised by a ‘call to action’  like “explore”, “play” or “Take the quiz”. Alternatively, it might sell the comprehensiveness of the analysis in the way that it is “Mapped” or documents “Every X that ever happened”, or simply answers the question “Who/how/where”.

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