Tag Archives: rue89

The future of online journalism, according to Rue89 and Demotix

Paid content online is a dead end, say the founders of Rue89 and Demotix.

-If you want people to buy your content, you need to provide a lot of added value and that is very expensive. The paid content will never cover you expenses, says Pierre Haski, one of the founder of the French online-only news site Rue89.

Rue89-founder Pierre Haski and Demotix-founder Turi Munth at the Digital News Affairs conference in Brussels. (Photo: Bente Kalsnes)

Online Journalism Blog follows the Digital News Affairs conference in Brussels, and going to media conferences can be quite depressive these days. Even more refreshing then to hear the founders of Rue89 and Demotix with some fresh and brave ideas for the future. Demotix is a brand new citizen-journalism website and photo agency, started in January 2009 by Turi Munthe and Jonathan Tepper. Rue89 was started by four blogging journalists from Le Liberation in 2007. Rue89 has today 20 staffers, an impressive achievement for a journalism startup.

– The old media world is crumbling, and you can’t use the old methods for new media world, says Haski. Continue reading

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Rue89: “Advertising is out of reach”

Over at sister blog JournalismEnterprise.com there’s an interview with Rue89 co-founder Pierre Haski. Rue89, a French news website, “doesn’t live off advertising. The cash flows from 4 sources:” Website design (50%), advertising, third-party services, and contributions from users (the tip-jar model). “The ad money is “out of reach” for a mid-sized player such as Rue89 and “it’s unclear if it will be in the future”.”

Read the full post (by Nicolas Kayser-Bril) here. We’re always planning other interviews – if you want to conduct one for JournalismEnterprise.com, let me know.