6.9 million views and counting on this video. But this isn’t TV — this is BBC Radio Bristol. A great example for anyone wanting to demonstrate how reporters now need to be able to spot stories that will work on any medium.
Here are some more while I’m at it…
Nestle staffer 1: “Greenpeace have done a viral video attacking our sourcing policy. I do so hope people don’t pass it on and it becomes a huge viral hit.”
Nestle staffer 2: “Yes. I know what will stop people passing it around and it becoming a huge viral hit: get YouTube to take it down for alleged copyright infringement.”
Nestle staffer 1: “Yes, that will definitely stop people passing it around and it becoming a huge viral hit. That is a good idea and I hope you get all the credit for that.”