There are billions of pages of unsorted and unclassified information online, which make up millions of terabytes of data with almost no organisation.  It is not necessarily true that some of this information is valuable whilst some is worthless, that’s just a judgement for who desires it.  At the moment, the most common way to access any information is through the hegemonic search engines which act as an entry point.

Yet, despite Google’s dominace of the market and culture, the methodology of search still isn’t satisfactory.  Leading technologists see the next stage of development coming, where computers will become capable of effectively analysing and understanding data rather than just presenting it to us.  Search engine optimisation will eventually be replaced by the ‘semantic web’.

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