With so much news content available online and a host of ways to promote and share that material it’s often hard for journalists and bloggers to know how to make their content stand out. There are a host of companies offering a quick fix to this problem with promises of Facebook friends and sky-high traffic stats. However, some of the most successful blogs go for a niche audience who care about the subject matter, and spread the word organically.

OJB grabbed a few minutes at News:Rewired with Vikki Chowney (Reputation Online), and Tony Curzon-Price (openDemocracy) to find out how they make an impact online

[youtube:http://www.youtube.com/watch?v=3VuF23TDBDI%5D [youtube:http://www.youtube.com/watch?v=Dm4Tl6Fnp1w%5D