Trinity Mirror nationals’ digital revenue up 100%, regionals up 30%

PaidContent has a summary of Trinity’s half-year reports with some silver lining accompanying the now familiar announcements of increasingly declining print ad revenue:

Digital revenue is up a whopping 100.6 percent during the period to £2.8 million (UK titles up 145.4 percent, Scottish up 34.8 percent).”

Meanwhile, digital profit at the regionals grew 31.8 percent.

That’s not enough to stop operating profits falling by £15m, nor to stop talk of ‘efficiencies’ and ‘cost-saving programmes’ but there is talk of “continued investment to build our digital revenues”.

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