…and it is this: they do not become part of an online community. That may be because they don’t link, or don’t comment, or there’s simply no one else out there.
My 5 Stages of a Blogger’s Life hinted at this: there is a moment at which the momentum of starting a blog fades, and a new momentum – the regular input of community – is needed to continue. In other words: there is nothing keeping them blogging. The novelty wears off. The washing needs doing.
This is just a theory, and not founded on anything but a hunch, but I’m putting it out there for your thoughts. Continue reading →
It’s a simple question. Following on from my post on Bild last week, how is your news organisation exploring new sources of revenue? Are they hosting events? Selling photos or merchandise? Selling online services?
What are they doing and what would you like to see them doing?
Head of BBC Newsroom Peter Horrocks spent most of his session fielding questions from employees concerned about how their particular corner of the corporation would be affected by multimedia newsrooms. That aside, general themes from his presentation and responses to questions included:
a need for a broader range of skills, such as information design and software development
While strong single-platform performers will be encouraged to continue doing well on that platform, everyone else will be encouraged to work across platforms
a need to reach audiences the BBC (and other news organisations) are struggling to engage with, particularly young C2 audiences
“Bild has joined up with discount supermarket chain Lidl to sell a basic digital camera to a legion of citizen journalists, who the tabloid hopes will contribute images to its coverage.
“”We can’t cover everything,” said Michael Paustian, a Bild managing editor. “We think it is an advance for journalism.”
“The pocket-sized camera has 2GB of memory, can shoot still pictures and video, and costs €69.99 (£60). It comes with software and a USB port that allows “reader-reporters” to upload content directly to editors who will be assigned to review it for publication.”
Information is changing. The news industry was born in a time of information scarcity – and any understanding of the laws of supply and demand will tell you that that made information valuable.
But the past 30 years have seen that the erosion of that scarcity. Not only have the barriers to publishing, broadcast and distribution been lowered by desktop publishing, satellite and digital technologies, and the web – but a booming PR industry has grown up to provide these news organisations with ‘cheap’ news.
Information is changing. Increasingly, we are not seeking information out – instead, it finds us. The scarcity is not in information, but in our time to wade through it, make meaning of it, and act on it.