7 angles of data journalism | Online Journalism Blog

The 7 angles. Also available in Norwegian and Finnish.

One of the most common challenges I encounter when teaching people the 7 most common story angles in data journalism is confusion between variation and ranking stories. It all comes down to the difference between process and product.

That’s because both types of story involve ranking as a piece of data analysis.

We might rank the number of specialist teachers in the country’s schools, for example, in order to tell either of the following stories:

“There are more specialist science teachers than those in any other subject, new data reveals”
“New data reveals stark differences in the number of specialists teaching each subject in secondary schools

The first story reveals which subject has the most teachers — it is a ranking angle because it ranks teachers by subject.

The second story reveals the simple fact that variation exists, without focusing on any particular subject.

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In my data journalism teaching and training I often talk about common types of stories that can be found in datasets — so I thought I would take 100 pieces of data journalism and analyse them to see if it was possible to identify how often each of those story angles is used.

I found that there are actually broadly seven core data story angles. Many incorporate other angles as secondary dimensions in the storytelling (a change story might go on to talk about the scale of something, for example), but all the data journalism stories I looked at took one of these as its lead.

In the first of a two-part series (also in Norwegian, Uzbek and Finnish.) I walk through how the four most common angles can help you identify story ideas, the variety of their execution, and the considerations to bear in mind. Continue reading →