Tag Archives: scale

Words as data: how data journalists tell stories about documents and text

Documents and other collections of text can be goldmines for data journalism — if you know how to approach them as data. Here are some techniques and inspiration for your next data project.

From stories about political speech and song lyrics, to street names and social media chatter, data journalists now have a wide range of examples of text-as-data to draw inspiration and guidance from, while tools such as Pinpoint and NotebookLM are making text analysis easier than ever.

I compiled a list of over 200 pieces of data journalism where text or documents were used as sources. Quantification techniques ranged from counting the frequency of a single word and using Google’s ngram viewer, to machine learning and topic modelling.

Looking at those articles it’s clear that, once quantified, journalists tell the same stories about text as any other piece of data: using the seven most common angles.

But how those angles are used — and how often — is where it gets interesting…

7 common angles for data stories: text and documents 
Scale: how often words/phrases are used
Change: how language has changed
Ranking: the most/least common words/phrases
Variation: e.g. in relation to gender, ethnicity, ideology etc.
Exploration: journeys through multiple angles; interactives
Relationships: correlations, similarities and connections
Meta: ‘how we quantified text’
Leads: clusters, patterns or themes for further digging
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Os ângulos mais usados por jornalistas para contar histórias com dados

Nas minhas aulas e treinamentos de jornalismo de dados, costumo falar sobre os tipos mais comuns de histórias que podem ser encontradas em bancos de dados. Então, selecionei 100 reportagens baseadas em  dados, analisei-as e verifiquei com qual frequência cada um desses ângulos é utilizado.

Cheguei à conclusão de que, na verdade, existem sete ângulos principais para reportagens e histórias baseadas em dados. Muitas histórias incorporam outros ângulos como dimensões secundárias da narrativa (uma história de mudança pode passar a falar sobre a escala de algo, por exemplo), mas todas as histórias de jornalismo de dados que examinei levaram um desses ângulos como fio-condutor.

Neste post, examino como os sete ângulos mais comuns podem ajudar você a ter ideias para histórias e reportagens, assim como a variedade de execuções e as principais considerações para se ter em mente.

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Here are the angles journalists use most often to tell the stories in data

7 common angles for data storie: scale, change, ranking, variation, explore, relationships, bad data, leads

In my data journalism teaching and training I often talk about common types of stories that can be found in datasets — so I thought I would take 100 pieces of data journalism and analyse them to see if it was possible to identify how often each of those story angles is used.

I found that there are actually broadly seven core data story angles. Many incorporate other angles as secondary dimensions in the storytelling (a change story might go on to talk about the scale of something, for example), but all the data journalism stories I looked at took one of these as its lead.

In the first of a two-part series (also in Norwegian, Uzbek, Portuguese and Finnish.) I walk through how the four most common angles can help you identify story ideas, the variety of their execution, and the considerations to bear in mind.

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