Following on from last week’s blog post on the founder of Parwich.org, I interviewed Lisa Reeves, the co-founder of alderleyedge.com, launched in 2009 and already selling out advertising.
Who were the people behind the blog, and what were their backgrounds before setting it up?
I run alderleyedge.com with my husband Martin, we live in the village. Martin built the site, so we own the technology, and I do the rest.
Martin set up his first internet company 13 years ago, and has always worked on internet based businesses of his own. I worked in publishing for 8 years then spent several years running the commercial side of internet businesses before giving up my career to be a stay at home mum.
What made you decide to set up the blog?
I wouldn’t describe alderleyedge.com as a blog, more a community news and information platform. A primary motivation for setting up the site was so that I could have a flexible job that I enjoyed as the children started to spend more time in school. The concept of alderleyedge.com seemed perfect as it allowed us to combine our experience in the Internet sector with our passion for the village in which we live.
We also felt that Alderley Edge was poorly served by its local newspaper, The Wilmslow Express, which seemed very much focused on the adjoining town of Wilmslow, and paid very little attention to Alderley Edge which it also purported to cover – although they seem to be providing a lot more coverage of Alderley Edge since we have become more established. Continue reading