Tag Archives: alfa.lt

Alfa.lt: How to turn content into clicks

As communism fell in Lithuania 19 years ago, existing dailies started to publish what they wanted. And what they wanted was money. The 2 main titles promptly became filled with advertorial paid for by politicians and industrialists.

The Lithuanian public quickly became disheartened with the printed press and turned to the internet instead. That’s why the audience of Lithuanian #1 website for news is only 8 times smaller than its UK counterpart, even though the country is 20 times as small as the UK (and twice as poor in terms of GDP per capita).

Seeing this enthusiasm for online news, MG Baltic, a Vilnius-based holding that trades in everything from consumer goods to news, decided to launch a website. The avowed goal was to complement their mass media portfolio. Continue reading