Sarah* is a final year journalism degree student who has already launched a fanzine and is in the process of turning it into a commercially viable magazine.

She recently popped in for an ad hoc tutorial and I asked her about her web strategy.

“I don’t have a website,” she replied.

“But you have a blog?”

“Yes.”

“Facebook?”

“Yes. And a MySpace page. With 800 friends.”

“So you do have a web strategy.” Continue reading →