Tag Archives: geotagging

Making money from journalism: new media business models (A model for the 21st century newsroom pt5)

63 Replies

In the final part of the Model for the 21st Century Newsroom I look at how new media has compounded problems in news organisations’ core business models – and the new business models which it could begin to explore.

Let’s start by looking at the traditional newspaper business model. This has rested on selling, in a broad simplification, three things:

  • Advertising. Put more explicitly: selling readers to advertisers.
  • Selling content to readers, and, twinned with that:
  • Selling the delivery platform to readers – i.e. the paper

Developments in the past few decades have eaten into each of those areas as follows: Continue reading →

Independent relaunches website – the real change isn’t technical

7 Replies

Independent relaunch

So the Independent has relaunched its website. At first glance there’s nothing spectacularly new or innovative, but a deeper look reveals some intelligent changes – particularly on the business side of things. Here are the headlines: Continue reading →

Lofi Podcast: Phone interview with Mike Hill, Deputy Editor, Lancashire Evening Post

2 Replies

Last week I interviewed Mike Hill, Deputy Editor of the Lancashire Evening Post, for an article on changing tools and approaches in local newsrooms (due to appear on Journalism.co.uk). Mike has some interesting plans on using surveys beyond the simple reader poll (since reported here), and experiences of the weaknesses of geotagging, among other things. The interview can be heard here – it’s around 10 minutes.

Geotagging: the experiences of Archant’s Web Editor

11 Replies

Could 2008 be the year geotagging breaks through? Archant are the ones to watch in the UK with (delayed) plans to geotag all their stories. I asked Suffolk’s Web Editor James Goffin to write a piece for the OJB on his experience with the process – and the opportunities it’s opening up. 

Journalists have always asked the question “Where?”. People are interested in news from where they live, and it’s a sad fact that tragedies abroad have more resonance when there’s a British passport holder involved.

As communities have become more mobile, those associations have become more complex – people reminisce about their home town, where they used to work; they are interested in where they live now, where their brothers and sisters have moved to. The world around them has become more complex too, as has the sheer amount of information being pumped out around them. Continue reading →