The highlight of this week’s Rethink Media conference in Birmingham was undoubtedly the panel on YouTube, chaired by Hannah Witton with Anna Gardner and Lily Pebbles.

It was very much in the YouTube genre: a breezy and chatty affair which managed to sneak in mentions of MCNs and CPMs alongside references to the importance of being unique and personal.

Keep doing it – for years

Dedication and persistence was very much a recurring piece of advice from all three panelists. “There is no magic formula, just be consistent,” said Lily Pebbles. “Don’t take your foot off the pedal.” Continue reading →