Tag Archives: mobile-first

Using Instagram to cover an election: lessons from #wmmayor


During this year’s mayoral elections one of my MA Online Journalism students, Sam Gould, adopted an Instagram-first publishing strategy during the lead up to the vote, and on the day of the count. The results were impressive, taking in profiles, interviews, explainers, and live coverage. But equally interesting for anyone considering a mobile-first approach to elections this year was the workflow, so I thought I’d share some of the key points here. Continue reading