Since the trend is to use Whatsapp or Facebook Messenger rather than downloading new apps, the media is investing in chatbots to engage with the audience. They keep users awake and speak the same language.
There have been several examples of chatbots for cooking, shopping or travelling. However, politics chatbots are quite new. In a post first published on her blog, Maria Crosas Batista shares three effective approaches when it comes to cover elections or represent politicians:
1. GloBot · Canada
Canadian newspaper The Globe and Mail has built a Facebook Messenger chatbot for the American elections that shares text, audio, and video from their website. Continue reading