In a guest post for OJB Maria Crosas points out three main takeaways that newsrooms should consider when aiming for a complete chatbot experience.
Over the past year I’ve been frequently invited to share ideas around how bots can help newsrooms to deliver news, and advice on how to build an engaging chatbot experiences. And throughout these classes, I’ve also had challenging questions on how these technologies are pushing the boundaries of ethics, artificial intelligence and storytelling.
I’ve boiled down these experiences into 3 takeaways for newsrooms that want to begin the chatbot journey. Here they are…
2016 was the year of the bot in journalism. In this edited extract from the forthcoming second edition of the Online Journalism Handbook, I outline what bots are, how bots have been used by media organisations from early Twitter bots to the recent wave of ‘chatbots’, and some tips and tools for getting started with journalistic bots.
‘Bots’ are ‘robots’ – only on the internet. Without the mechanical body of their physical counterparts, all that leaves is a disembodied computer script, normally created to perform repetitive tasks.
This broad description takes in a whole range of activities, and so the term ‘bot’ is used to talk about very different things in different contexts:
In search you might talk about bots used to index webpages, such as the ‘Googlebot’.
In finance and commerce you might talk about bots used to monitor information online and respond to it by buying or selling things.
And in advertising and politics you might talk about bots being used for nefarious purposes: for example, to make it look like more people are viewing webpages, clicking on adverts, or arguing for a particular candidate.
This article isn’t about any of those.
In the context of journalism and publishing, the term ‘bot’ is normally used to refer to something which users can interact with. Examples include: Continue reading →
Since the trend is to use Whatsapp or Facebook Messenger rather than downloading new apps, the media is investing in chatbots to engage with the audience. They keep users awake and speak the same language.
There have been several examples of chatbots for cooking, shopping or travelling. However, politics chatbots are quite new. In a post first published on her blog, Maria Crosas Batista shares three effective approaches when it comes to cover elections or represent politicians: