Only 18% of people questioned trusted “personal blogs”, while 39% trusted radio or magazines and 46% print newspapers.
I get this sort of stat thrown at me every time I speak to rooms full of journalists. It’s a meaningless stat, reflecting nothing. You trust what you’ve learned to trust, whether that’s one paper over another, one broadcaster over another, or one blog over another. I don’t trust “newspapers” – I trust one or two. I don’t trust “blogs”, I trust the ones I’ve communicated with.
And that’s where individual blogs have an advantage: they can have a personal conversation with the reader. The author can enter into discussion, add corrections and links. Their trust is built on a relationship, not on a brand.
More interesting in this research are the 3 sources which come out as more trusted than mainstream media: Emails from people we know (how many of us feel we ‘know’ a particular blogger?); consumer reviews (a staple of blogs); and, curiously, portals/search engines (links). And why do people trust these more than ‘radio’ or ‘newspapers’?
“I had no idea when I started doing this how thin the ‘old’ opportunities for investigating stories would look compared to the tools at our disposal now; it’s quite stark really. It drives home just how important mastering these tools is for journalists as our industry continues to develop and change.”
Essential. Someone should knock it up into a nice diagram.
Mozilla Labs are building a non-technical mashup service called Ubiquity. The video below takes you through some very impressive applications of the tool which at this very early stage already does the following:
Lets you map and insert maps anywhere; translate on-page; digg and twitter; lookup and insert yelp review; get the weather; syntax highlight any code you find.
Convert to PDF, rich text or HTML.
Find and install new commands to extend your browser’s vocabulary through a simple subscription mechanism
Some obvious implications for journalists – I’m sure you can imagine more.
A new research from Indiana University showed that 54% of URL requests had no referrals. That means that most of the time, people do not click on links. They merely pick a site in their favorites or type in an URL in the address bar. A mere 5% of URL requests came from search engines.
The figures can hardly be doubted. The study monitored 100,000 users over 9 months – the largest yet. What is more, the number of URL requests without referrals actually increased over the course of the study.
Users seem less Google-prone than what is often claimed. They spend little time surfing and prefer to go directly to destinations they know.Continue reading →
I’ve decided to respond to student questions now via video. The latest collection are from Jess Barlow, and are copied below. The video responses are split into three videos – and there is a transcription of the responses at the end:
Which online tools and resources do you use to keep up to date with breaking news stories, and why do you use these?
Do you keep a personal Blog and if so how regularly do you update it, and why?
How important is Blogging to you personally, and in your opinion for online news production?
In his first post for the OJB Wilbert Baan looks at sorting news by systems
The website as we know it is breaking apart. Widgets, API’s and feeds take information to other places outside the domain. In a network culture we like to take our information with us. Your mobile phone, desktop, widgets, websites, digital television, everywhere. For the EN project I am thinking about how we can interact with news as an object. How can we take the article everywhere or use it to make new collections.
The article as a social object
For example on Flickr the picture is the social object. It connects you to your friends. You have a personal contact page where you see the pictures that are relevant to you. All of these photos are probably public information, but it is the selection based on your personal network that makes this page interesting for you. Continue reading →
Dennis’s online-only (and hugely successful) magazine Monkey is set to launch another website next Wednesday (at MonkeyMag.co.uk) with a focus on the social. It’s “for readers”, you see.
A press release says the website
“will be centred around the same type of great video found in Monkey, while also encouraging readers to interact with the site by posting their own ratings and exchanging comments on the clips. The website will also offer daily content not found in the mag, competitions and exclusive chances to vote for what you want to see featured in upcoming issues.” Continue reading →