There’s something almost seminal about this video promoting The Guardian’s ‘open journalism’. I’m not sure whether it’s the unusually honest acknowledgement that news is more complicated than it is often presented; the way that the video itself plays with our preconceptions, drawing attention to them in the process; or the portrayal of a production process in which non-journalists are a vital part.

I lie, of course: it’s all of those things. It’s an image of journalism utterly different from how it presented itself in the 20th century, different – if we’re honest – from the image in most journalists’, and most journalism students’, minds.

I expect I’ll be showing this a lot. Watch it.

[flv:http://cdn.theguardian.tv/brightcove/2012/2/29/120229ThreeLittlePigs-16×9.mp4 autoplay=’false’]

PS: If you have another 3 minutes, here’s Alan Rusbridger giving a slightly less dramatised angle on the same topic:

[flv:http://cdn.theguardian.tv/brightcove/2012/2/29/120229OpenAlanRusbridger-16×9.mp4%5D

…And then move on to these videos linked from this page on how to get involved: from head of news Ian Katz:

[flv:http://cdn.theguardian.tv/brightcove/2012/2/29/120229OpenIanKatzEdit-16×9.mp4%5D

…and on sports journalism:

[flv:http://cdn.theguardian.tv/brightcove/2012/2/29/120229OpenSeanIngleEdit-16×9.mp4%5D

…and culture reporting:

[flv:http://cdn.theguardian.tv/brightcove/2012/2/29/120229OpenCatherineSEdit-16×9.mp4%5D

…and comment:

[flv:http://cdn.theguardian.tv/brightcove/2012/2/29/120229OpenBeckyGardinerEdit-16×9.mp4%5D