Tag Archives: groupthink

Availability bias: a guide for journalists

Diagram showing a large circle labelled 'All the information about a subject' and a smaller circle within that labelled 'The information that is easiest to recall'

I’ve written previously about the role that cognitive biases play in journalism, how to avoid confirmation bias, and anticipate criticism based on fallacies — but one cognitive bias I haven’t written about yet is the availability heuristic — or availability bias.

Availability bias is the tendency to reach for the most available reason, event, or tool, when confronted with a problem or decision.

Continue reading