Tag Archives: availability heuristic

This one story can be used to discuss seven different types of bias

ITV News headline: John Torode’s wife Lisa Faulkner reveals breast cancer diagnosis

The latest “wife of” headline — ITV News’s report on the actor Lisa Faulkner revealing that she has undergone surgery after a cancer diagnosis — is an opportunity to get journalism students exploring how different forms of bias might shape news reporting — and not just the obvious ones.

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Availability bias: a guide for journalists

Diagram showing a large circle labelled 'All the information about a subject' and a smaller circle within that labelled 'The information that is easiest to recall'

I’ve written previously about the role that cognitive biases play in journalism, how to avoid confirmation bias, and anticipate criticism based on fallacies — but one cognitive bias I haven’t written about yet is the availability heuristic — or availability bias.

Availability bias is the tendency to reach for the most available reason, event, or tool, when confronted with a problem or decision.

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