Tag Archives: Marek Miller

Polskapresse’s flawed strategy for dealing with falling circulation

Six months ago Polish publishing company Polskapresse took an innovative step in response to declining sales. The company, at the time publishing six regional dailies in different parts of Poland, decided to combine them under one brand: “Polska”. Marek Miller makes an early evaluation of this project.

The reason

The Polish regional press market is divided in two. Half belongs to Media Regionalne (part of David Montgomery’s Mecom) which publishes nine regional dailies; the other half belongs to Polskapresse (part of German Verlagsgruppe Passau). The press market was divided in the way that no regional newspaper published by both publishers would compete directly on the same regional market. Continue reading

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The European News Interactivity Index

Over the past couple of weeks I’ve been turning the Online Journalism Blog into a group blog. For our first project we have taken Jo Geary’s news interactivity index, and applied it Europe-wide, creating an ‘interactivity index’ of newspapers across European countries – at the moment: the UK, Spain, Portugal, Macedonia, Hungary, Poland and Switzerland…

European News Interactivity Index

Not just that, but we’ve made the index itself interactive. Specifically, Nicolas Kayser-Bril has created this PHP object which allows you to compare two selected newspapers or countries.

The team so far is as follows: UK and France: Nicolas Kayser-Bril; Switzerland: Nico Luchsinger; Portugal and Spain: Alex Gamela; Poland: Marek Miller; Macedonia: Darko Buldioski; Hungary: Molnar Emil; Netherlands: Wilbert Baan.

If you want to help add information on one or more of your country’s newspapers you can do so here – you’ll need to ask Nicolas for a password: nicolas (at) observatoiredesmedias.com.

More newspapers will continue to be added, and there are other graphical tricks to come.

You can also embed this widget on your own blog with the following code:

<iframe src=”http://tinyurl.com/5c9vmy&#8221; frameborder=”0″ height=”605″ scrolling=”no” width=”415″></iframe>