Tag Archives: Audit Bureau of Circulations

ABCe website embarrassingly bad

The website of the ABCe, the Audit Bureau of Circulations (ABC) subsidiary responsible for website traffic measurement standards, is embarrassingly bad. Continue reading

Polskapresse’s flawed strategy for dealing with falling circulation

Six months ago Polish publishing company Polskapresse took an innovative step in response to declining sales. The company, at the time publishing six regional dailies in different parts of Poland, decided to combine them under one brand: “Polska”. Marek Miller makes an early evaluation of this project.

The reason

The Polish regional press market is divided in two. Half belongs to Media Regionalne (part of David Montgomery’s Mecom) which publishes nine regional dailies; the other half belongs to Polskapresse (part of German Verlagsgruppe Passau). The press market was divided in the way that no regional newspaper published by both publishers would compete directly on the same regional market. Continue reading