Tag Archives: Publishers

French, Norwegian and US newspapers added to News Interactivity Index

Just to let you know that the News Interactivity Index now includes newspapers from Norway (thanks Kristine Lowe), France, the Netherlands and the US. You can use it to compare any two newspapers or country averages. The following countries are now covered:

  • France
  • Hungary
  • Macedonia
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Spain
  • Switzerland
  • UK
  • US
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Polskapresse’s flawed strategy for dealing with falling circulation

Six months ago Polish publishing company Polskapresse took an innovative step in response to declining sales. The company, at the time publishing six regional dailies in different parts of Poland, decided to combine them under one brand: “Polska”. Marek Miller makes an early evaluation of this project.

The reason

The Polish regional press market is divided in two. Half belongs to Media Regionalne (part of David Montgomery’s Mecom) which publishes nine regional dailies; the other half belongs to Polskapresse (part of German Verlagsgruppe Passau). The press market was divided in the way that no regional newspaper published by both publishers would compete directly on the same regional market. Continue reading