Tag Archives: sampling

The hidden dangers of ethnic minority data in big surveys

Crowd of people

Just because a sample is big, doesn’t mean it’s representative of the people you’re looking for. Image by Sreejith K

One of the things reporters should always be careful about when reporting on research or statistics is sample sizes: the smaller sample, the wider the margin for error when generalising to the population as a whole (more on sampling here and here).

But sometimes the sample size is less obvious than you think. Continue reading