Monthly Archives: February 2008

BASIC principles of online journalism: A is for Adaptability

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In the second part of this five-part series, I explore how adaptability has not only become a key quality for the journalist – but for the information they deal with on a daily basis too. This will form part of a forthcoming book on online journalism – comments very much invited.

The adaptable journalist

A key skill for any journalist in the new media age, whatever medium they’re working in, is adaptability. The age of the journalist who only writes text, or who only records video, or audio, is passing. Today, the newspaper and magazine, the television and the radio programme all have an accompanying website. And that website is, increasingly, filled with a whole range of media, which could include any of the following:

  • (Hyper)Text
  • Audio
  • Video
  • Still images
  • Audio slideshows
  • Animation
  • Flash interactivity
  • Database-driven elements
  • Blogs
  • Microblogging/Text/email alerts (Twitter)
  • Community elements – forums, wikis, social networking, polls, surveys
  • Live chats
  • Mapping
  • Mashups

This does not mean that the online journalist has to be an expert in all of these fields, but they should have media literacy in as many of these fields as possible: in other words, a good online journalist should be able to see a story and think:

  • ‘That story would have real impact on video’;
  • or: ‘A Flash interactive could explain this better than anything else’;
  • or ‘This story would benefit from me linking to the original reports and some blog commentary’;
  • or ‘Involving the community in this story would really engage, and hopefully bring out some great leads’. Continue reading →

Brainstorming environmental blogs

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In week two of my Online Journalism module I introduced students to the principles of blogging. After the lecture I asked the students to brainstorm ideas for blogs on an environmental issue theme, based on what they’d just heard.

To inject some extra ideas I brought in star Birmingham blogger Pete Ashton.

The results were some of the best blog ideas I’ve heard from journalism students – and certainly more imaginative than most newspaper thinking around the blog platform.

  • Emma wanted to look at supermarket waste – Pete suggested getting “behind the scenes of what happens at a supermarket”; I added the possibility of a Flickr account/photoblog.
  • Hayley wanted to do something about energy efficiency – Pete suggested they drill down very specifically to something like a blog purely about issues around energy saving lightbulbs.
  • Natalie has recently learned to drive – she suggested blogging about her experiences of a ‘return to public transport’
  • Laura wanted to look at the topical issue of chickens and supermarkets and mentioned the fact that you could access data on declining sales – I suggested a blog monitoring sales of chicken at supermarkets; Pete suggested tapping into the online organic farming community.
  • Stephanie thought of a challenge-based blog following her as she tries to get an environmental story from every country in sub-Saharan Africa.
  • Alice was thinking of a blog following attempts to get a whole street to go eco-friendly. I suggested a group blog.
  • Kat wanted to follow her student house doing something similar with ‘downshifting’. Pete pointed out the dangers of blogging about other people without their knowledge/editorial approval. I advised her to broaden her mind beyond students.
  • Kasper wanted to pick a community, e.g. fishermen, then look at their perspectives on water pollution country-by-country. I suggested turning it round to pick one country and use the blog to post on different communities’ perspectives and experiences on/of water pollution, e.g. fishermen, people who live by rivers; shipping companies; water suppliers.
  • Tuuli wanted to pick a name (e.g. “Adam”) and get one person with that name from every state in America to write a post about what they do related to the environment. Pete suggested that there will be spin-offs from those, like follow-ups on what contributors are up to.

They also set up their own blogs during the lesson – more on these in future posts.

A new nomination for Worst Newspaper Video – Reading Evening Post does it again

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A student writes: “I dont think the Reading Evening Post read your blog Paul. If they did, they didn’t pay much attention...”

Yes, the previous contender for Worst Newspaper Video have done it again. But this time, instead of Sports Editor David Wright, it’s young gun News Reporter Stuart White, who looks quite smart in the official picture that sits above a slightly less well-dressed moving picture version of the same.

The 1980s-era production style remains, with the same stock music, garish graphics – and this time, some appalling spinning, zooming, transition wipes.

Stuart’s challenge: to read out the day’s headlines “in just 60 seconds“. Yes, that’s some challenge. Perhaps someone should suggest that idea to BBC3.

One problem: when you take out the credits it’s not actually 60 seconds, which may be why Stuart is drowned out by the closing music at the end, just as David Wright was before him. Do they ever watch their own videos?

I’ll be more barbed: Stuart has the flat delivery of a 12-year-old reading ‘What I did on my summer holidays’, while his eyes flit below the camera like he’s checking his emails as well as reading the headlines. Presumably he’s reading a script. Doesn’t he know what the news is?

And what was that about a “sweet Haribo ring”? Some lessons in writing for broadcast needed.

Of course I’m being harsh, and as before this is not Stuart’s fault. Step up owners Surrey and Berkshire Newspapers Limited, part of the Guardian Media Group.

The one good thing is they’ve discovered YouTube, so unlike last time, I can embed it below for your convenience and their viewing figures. Let’s see if I can generate more views from this blog than from their own site – at least it will prove the value of making your video embeddable.

PS: As if by magic, Andy Dickinson has created his own video summarising the kind of thinking that leads to this stuff:

Reviews of the latest journalism startups

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Here’s the latest update from the team at JournalismEnterprise.com. This post is part of February’s Blog Carnival of Journalism.

Neaju, says Nicolas Kayser-Bril is “a smart way of making money using other people’s sweat … The total lack of journalistic work is a clever way to reduce costs. But it certainly doesn’t create any value for readers, who would have to fact-check themselves. For writers, the incentive to publish on Neaju instead of blogging is thin, as they lose control over content and leave behind any advertising revenue.”

NewsTrust.net, says Alex Gamela, is “A sort of Michelin guide for news media.”

The Panelist, finally, says Kayser-Bril, is “A niche publication for upper-middle class do-gooders, where a bunch of financial bloggers advises parents worried about the world and the assets they leave their children with.“

Introducing journalists to Twitter – what I’d do differently

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On Friday I wrote about my frustrations with teaching student journalists to Twitter – which generated some very helpful debate. Having dwelt on my experiences I’ve come up with the following idea for integrating Twitter into newsrooms:

Make it an internal tool first.

What I mean is: employ Twitter as a way of keeping journalists in touch with other members of their team, and their editors, via their mobile phones.

Here’s how it would work: Continue reading →

Changing tools and approaches in local newspapers (UK)

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A couple weeks ago Journalism.co.uk commissioned me to write a piece on ‘Changing tools and approaches in local newspapers’. But whereas their mental image was of the evangelical stuff I write on my blog; my mental image was of the more objective reporting they have on their site. We got there in the end – and I think the end result is better for it. But I didn’t want the original draft, with much more quotes from figures around the industry, to go to waste – so here it is. This post is part of this month’s Carnival of Journalism:

Local news is changing. Video, podcasts and blogging have been added to the scribbles of shorthand and the nib; searching YouTube and browsing the blogosphere have been added to photocalls and council meetings as part of the daily routine; and the segregations of print and online – and of writer and reader – are being broken down. Paul Bradshaw spoke to reporters, editors and publishers around the country on how their professions are changing. Continue reading →

Teaching journalism students to twitter – the good, the bad, and the ugly

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This year I started my online journalism module with three things: Twitter, Del.icio.us, and RSS readers. I asked students to:

  • socially bookmark useful webpages,
  • subscribe to useful feeds through their RSS reader,
  • use social recommendation and tags to discover new sources
  • – and to twitter the whole process.

The results? Frankly, disappointing.

If you think 19- and 20-year-olds are au fait with Twitter, think again. Only one had used it before starting the class. And even afterwards, the journalism students I was teaching hardly hit the ground running. Continue reading →

BASIC principles of online journalism: B is for Brevity

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In the first part of a five-part series, I explore how and why a talent for brevity is one of the basic skills an online journalist needs – whether writing an article or employing multimedia. This will form part of a forthcoming book on online journalism – comments very much invited.

It shouldn’t have to be said that the web is different, but I’ll say it anyway: the web is different. It is not print, it is not television, it is not radio.

So why write content for the web in the same way that you might write for a newspaper or a news broadcast?

Organisations used to do this, and some still do. It was called ‘shovelware’, a process by which content created for another medium (generally print) was ‘shovelled’ onto the web with nary a care for whether that was appropriate or not.

It was not.

People read websites very differently to how they read newspapers, watch television or listen to radio. For a start, they read 25% slower than they do with print – this is because computer screens have a much lower resolution than print: 72 dots in every square inch compared to around 150-300 in newspapers and magazines (this may change, but usage patterns are likely to stay the same for some time yet).

As a result, you need to communicate your story in less time than you would in print. You need to develop brevity. Continue reading →

Linking – within the story or after?

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Here’s a real poser: when writing for the web do you think you should include links within an article, or leave it till afterwards? I used to teach students to link within an article if they mentioned a specific report or piece; but to leave more general links (e.g. organisations, topics, explanations, etc.) at the end.

Do links in an article interrupt the flow – or add scannability?
Also, if you work online, what is your own organisation’s policy about links?