SA Mathieson, who has previously written for OJB about crowdfunding journalism, was one of three speakers at an NUJ Oxford event on how to make digital journalism pay. In a guest post for OJB he sums up the key points.
It is perfectly realistic for journalists to make money out of digital journalism, but the problem comes from making a decent living.
That was the theme to emerge from the NUJ Oxford event on making digital journalism pay.
Speaking first, Tim Dawson, vice-president of the National Union of Journalists and a long-time writer and editor for The Sunday Times, has literally written the book on this area: Help Yourself – new ways to make money from writing. (It’s also available free for NUJ members – details here.)
He outlined some of the methods for raising money, which can be divided into three types: advertising-funded, marketing for other business and reader-funded. (More on his New Model Journalism site here.)


![“We are not a magazine company,” he exclaims, unprompted. “We are a media company with a portfolio.” “We want to build the next LinkedIn, the next Gilt [a US commerce site], the next Facebook,”](https://onlinejournalismblog.com/wp-content/uploads/2014/06/timeincquote.png?w=625)



