Earlier this year I published the PEER technique for brainstorming interviewees: “four categories to help journalists generate more names on any given story — and think more creatively about whose voices might add something to that story.”

Now I’ve built a game to put that technique into practice — and improve your sourcing.

It’s much more fun.

Who should you call? has seven levels that move from identifying the type of source, to identifying who is missing from a story, to finding under-represented voices and picking a full interview list.

Continue reading →