Tag Archives: mainstream media

Obama’s way around mainstream media

She was trying to make sure media (literally) used the “right” image of Barack Obama during the campaign. Jodi Williams was one of the many young brains behind Barack Obama’s media campaign.

Jodi Williams, who was part of Barack Obama's press team in the presidental campaign. (Photo: Bente Kalsnes)

I met her at the Digital News Affairs conference in Brussels to talk about the digital changes in campaigning and dealing with the media. She had no doubt that all the new digital tools made it easier for political candidates to communicate independently from mainstream media, on their own platforms. Continue reading

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How successful bloggers become bureaucratized too

Making Online NewsI’ve recently been reading ‘Making Online News‘ a book of ethnographic studies of online news production. Tucked towards the back of the book is a chapter called The Routines of Blogging by Wilson Lowrey and John Latta. It is one of the few studies I’ve read to look not at journalists, but at the work practices of bloggers – specifically, political bloggers.

And their findings support what I’ve increasingly suspected: “the more relevant bloggers become in terms of audience and influence, the more their production routines resemble those of professional journalists.” Continue reading