Tag Archives: political campaigns

Hyperlocal media and engagement with political parties: what’s been your experience?

One of my abiding memories of the 1997 General Election involves bumping into a candidate from one of the major parties in a beer cellar. The candidate was supposed to have been on air at the time, participating in a live hustings for the small local radio station I was working for.

During a short conversation with them it quickly became clear that they felt an informal meet and greet with a bunch of bemused students was a better use of their time.

That was until I gently nudged him in the direction of the nearest cab…

A decade and a half later I hoped this sort of incident was a thing of the past. But is that the case? Continue reading

Obama’s way around mainstream media

She was trying to make sure media (literally) used the “right” image of Barack Obama during the campaign. Jodi Williams was one of the many young brains behind Barack Obama’s media campaign.

Jodi Williams, who was part of Barack Obama's press team in the presidental campaign. (Photo: Bente Kalsnes)

I met her at the Digital News Affairs conference in Brussels to talk about the digital changes in campaigning and dealing with the media. She had no doubt that all the new digital tools made it easier for political candidates to communicate independently from mainstream media, on their own platforms. Continue reading