In the latest FAQ, I’m publishing here answers to some questions from a Turkish PR company (published on LinkedIn here)…
Q: In your view, what has been the most significant transformation in digital journalism in recent years?
There have been so many major transformations in the last 15 years. Mobile phones in particular have radically transformed both production and consumption — but having been through all those changes, AI feels like a biggest transformation than all the changes that we’ve already been through.
It’s not just playing a role in transforming the way we produce stories, it’s also involved in major changes around what happens with those stories in terms of how they are distributed, consumed, and even how they are perceived: the rise of AI slop and AI-facilitated misinformation is going to radically accelerate the lack of trust in information (not just the media specifically). I’m being careful to say ‘playing a role’ because of course the technology itself doesn’t do anything: it’s how that technology is designed by people and used by people.
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