In the first and second parts in this series I covered different types of stories and the different tools in Snapchat. In this extract from the ebook Snapchat for Journalists I cover narrative techniques in Snapchat, including the importance of variety and thinking about beginnings, middles and endings.

You can find more tips and examples in this ebook (also available in the Kindle Store)
Snapchat Stories: variety is key
The best stories tend to mix both images and video, have more than one person, and employ a range of different techniques.
Just as you wouldn’t write a news story which employed a quote-quote-quote structure (you might instead choose fact-quote-background), stories are more engaging when you switch from one type of content to another.
One technique, for example, is to use a still image with a caption to introduce a speaker, before moving on to a video clip of that speaker. Continue reading








