“What the shift to Facebook video means is that Facebook is more interested in hosting the things media companies make than just spreading them, that it views links to outside pages as a problem to be solved, and that it sees Facebook-hosted video as an example of the solution. A company that uploads its videos to Facebook is not the publisher of those videos. At best, it produced them. Continue reading
Increasingly, when journalists now write headlines for the web or for social media, they specify the medium or format involved. They shout VIDEO and AUDIO in caps at the start of the tweet or post; MAPPED or INFOGRAPHIC; INTERVIEW or LIVEBLOG.
Sometimes the medium or format is implied more subtly, with a call to action: we urge users to ‘Watch’, ‘See’ and ‘Listen’. But we also invite them to ‘Join’, ‘Meet’ and ‘Find out’.
Users choose the medium as well as the message
Why do we do this? Part of it is that we recognise that the medium is something special; that users often make a choice based on the medium itself.
But I think putting the medium/format front and centre is about more than just user preference: it’s about abundance and scarcity. Continue reading
Nice work by The Guardian (above) in their online reporting on transfer rumours: readers of each report are presented with a vote on whether they think the rumour is likely to be true before they get to read the full article.
It’s a good example of putting interactivity – and distribution – front and centre when the headline has already done most of the editorial work. Continue reading
“We want to build the next LinkedIn, the next Gilt [a US commerce site], the next Facebook,”
Platforms came up at the BBC ‘Revival of Local Journalism‘ event last week too. Why weren’t regional newspaper publishers doing more to become ‘platforms’ for their local communities? Continue reading