Monthly Archives: January 2026

When to report on a meme (and when not to): Bösch’s MATTER checklist

Marcus Bösch, the editor of the Understanding TikTok newsletter, has put together a checklist for “when a meme is everywhere and you’re unsure whether to cover it, contextualise it, or leave it alone.” (PDF version here).

The checklist — M.A.T.T.E.R. — covers six things to consider: Meaning, ‘Affect’ (emotion), Type of format, Temporality, Ethics and relevance.

 M — Meaning (Lore & Context)
🎭 A — Affect (Vibe)
📱 T — Type (Format & Platform)
⏳ T — Temporality (Lifecycle & Speed)
⚖️ E — Ethics
📈 R — Relevance
Image from Understanding TikTok
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“I don’t want it to be easy” and other objections to using AI

In September I took part in a panel at the African Journalism Education Network conference. The most interesting moment came when members of the audience were asked if they didn’t use AI — and why.

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How to stop AI making you stupid: hybrid destination-journey prompting

A local map-style illustration where a pinned "answer" destination is visible, but the route is overlaid with checkpoints labelled “confidence”, “sources”, “counter-arguments”, “verify”, “edit” (image generated by ChatGPT).

Last month I wrote about destination and journey prompts, and the strategy of designing AI prompts to avoid deskilling. In some situations a third, hybrid approach can also be useful. In this post I explain how such hybrid destination-journey prompting works in practice, and where it might be most appropriate.

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FAQ: On data journalism and open data

In the second part of this FAQ (first part here), I respond to more answers to questions from a Turkish PR company (published on LinkedIn here)…

Q: What skills do you think a journalist must absolutely have when working with data?

There are three core skills I always begin with: sorting, filtering, and calculating percentages (proportion and change). You can do most data journalism stories with those alone.

Alongside those basic technical skills it’s important to have the basic editorial skills of checking a source against other sources (following up your data by getting quotes or interviews), and being able to communicate what you’ve found clearly for a particular audience.

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FAQ: How has journalism been transformed?

In the latest FAQ, I’m publishing here answers to some questions from a Turkish PR company (published on LinkedIn here)…

Q: In your view, what has been the most significant transformation in digital journalism in recent years? 

There have been so many major transformations in the last 15 years. Mobile phones in particular have radically transformed both production and consumption — but having been through all those changes, AI feels like a biggest transformation than all the changes that we’ve already been through. 

It’s not just playing a role in transforming the way we produce stories, it’s also involved in major changes around what happens with those stories in terms of how they are distributed, consumed, and even how they are perceived: the rise of AI slop and AI-facilitated misinformation is going to radically accelerate the lack of trust in information (not just the media specifically). I’m being careful to say ‘playing a role’ because of course the technology itself doesn’t do anything: it’s how that technology is designed by people and used by people. 

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Visualisation as an editorial process

In the second part of this extract from a book chapter in the new Routledge Companion to Visual Journalism, I look at the editorial processes involved in data visualisation, along with the ethical considerations and challenges encountered along the way.

Decisions around what data to visualise and how to visualise it involve a range of ethical considerations and challenges, and it is important to emphasise that data visualisation is an editorial process just as much as any other form of factual storytelling.

Journalists and designers employ a range of rhetorical devices to engage an audience and communicate their story, from the choice of the chart and its default views or comparisons, to the use of colour, text and font, and animations and search suggestions (Segel and Heer 2011; Hullman & Diakopoulos 2011).

Chart types are story genres

The chart that a journalist chooses to visualise data plays a key role in suggesting the type of story that is being told, and what the user might do with the data being displayed.

If a pie chart is chosen then this implies that the story is about composition (parts of a whole). In contrast, if a bar chart is used then the story is likely to be about comparison.

Line charts imply that the reader is being invited to see something changing over time, while histograms (where bars are plotted along a continuum, rather than ranked in order of size) invite us to see how something is distributed across a given scale.

Scatterplots — which plot points against two values (such as the cancer rate in each city against the same city’s air pollution) — invite us to see relationships.

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Data, data visualization and interactives within news

In this extract from a book chapter in the new Routledge Companion to Visual Journalism, I look at how the explosion of data as a source for journalists, and the separation of content from interface in online publishing, have combined to lay the foundations for a range of new storytelling forms, from interactive infographics and timelines to charticles and scrollytelling.

Although the term ‘data journalism’ is a relatively recent one, popularised around 2010, data has been part of journalism throughout its history, from early newsletters covering stock prices and shipping schedules in the 17th century, to The Guardian’s 1821 first edition front page table of school spending, US investigations of politicians’ travel expenses in the 1840s and campaigning factchecking of lynching in the 1890s.

The introduction of computers into the newsroom in the 20th century added a new dimension to the practice. After some early experimentation by CBS News in predicting the outcome of the 1952 presidential election by applying computer power to data, a major breakthrough came in the 1960s with Philip Meyer’s use of databases and social science methods to investigate the causes of riots in Detroit.

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