When I saw Danish broadcaster TV2 Østjylland’s innovative meme-driven Instagram strategy to reach younger audiences, I immediately wanted to know more. So I spoke toHead of News Louise Petterson and Art Director Kristine Helms to find out how the organisation took on the challenge of a new language on a new platform — and what they have learned along the way.
With TV audiences ageing and public service broadcasters struggling to retain mass appeal, many news organisations have looked to new platforms to reach younger audiences. At TV2 Østjylland, Instagram was part of the mix — but they were acutely conscious that the organisation could no longer rely on traditional approaches to storytelling that journalists were used to.
“We couldn’t take a TV narrative and just put that onto Instagram or Facebook,” explains Louise Petterson. “We had to define a new narrative, a new way of communicating with a younger audience. Continue reading →
We needed to be able to take a collection of words such as “11 years and 5 months’ imprisonment” and convert that into something that could be used in spreadsheet calculations (specifically, comparing the lengths of time represented by two different phrases).
This year I’ve been working with my MA Data Journalism and MA Multiplatform and Mobile Journalism students on techniques for telling longer form stories. In this post I explain how a consideration of story structure can help you clarify the sources that you will need to talk to in order to gather the elements needed for an effective longform story.
In a previous post I discussed how different plot frameworks identified by Christopher Booker in his book ‘The Seven Basic Plots‘ – such as the ‘quest’ or ‘tragedy’ – can help a journalist think about longer investigations. In addition to those types of story, however, Booker also identifies 5 stages of a story. These are:
Anticipation: setting, character and – crucially – ‘problem’ are introduced.
Dream: we begin exploring/solving the problem.
Frustration: we hit more problems.
Nightmare: this is the ‘final battle’ of fiction narratives.
Miraculous Escape/Redemption/Achievement of the Prize or (in the case of Tragedy) the Hero’s Destruction.
How the 5 stages work in journalism
I would argue that you can see these stages at work in most longform journalism, too. Here’s how: Continue reading →
This year I’ve been working with my MA Data Journalism and MA Multiplatform and Mobile Journalism students on techniques for telling longer form stories. In this post I explain how a consideration of seven common plot types can help you clarify what story it is you’re telling – and what you might need to tell that.
There are many ways to tell a story, and many stories to tell. An investigation can be trying to establish the cause of a problem, or solutions to that problem; it can be revealing previously hidden unethical behaviour, or shining a light on issues which are ‘hidden in plain sight’; it can be holding a mirror up to a part of society to reveal its scale; or giving a voice to that part of society as a step towards a more sophisticated understanding of problems affecting it. And depending on the type of story, you might adopt different approaches to telling it. Continue reading →
This latest group of frequently asked questions comes from an interview with Source, published here in full just in case it’s — you know — useful or something…
1. What are the essential computational skills that a journalist should develop?
Firstly, an ability to recognise patterns, or structured information. Spreadsheets are explicitly ‘data’ but some of the most interesting applications of computational journalism are where someone has seen data where others don’t.
Earlier this month I held a special open taster class at Birmingham City University for anyone interested in my full time MA and part time PGCert courses in Data Journalism. As some people couldn’t get to the UK to attend the event I put together two video screencasts recapping some of the material covered in the session.